Taarak Mehta Ka Oooltah Chashmah (TMKOC) is the only Hindi TV show being nominated as one of the first nine ambassadors of Swachh Bharat Abhiyan on by Honourable Prime Minister Narendra Modi on 2nd October 2014. The show has devoted itself entirely to promote – both by precept and example – the vision of a clean and healthy India. The show has not only had a special story track spread over a few episodes to educate and inspire the audience on waste management but has also given out several messages about cleaniliness over the years. The show also ran a TMKOC My Clean India contest that received much appreciation from Honourable Prime Minister Narendra Modi.
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